About
Sr. UX Researcher and insights professional with 7+ years of mixed-methods experience leading 100+ studies and mentoring 30+ researchers. Uncovering the intersection of psychology, behavior, and technology, including AI, digital products, and emerging consumer experiences. I specialize in translating ambiguous business and product questions into rigorous research, actionable insights, and strategic recommendations.
UX Research
Delivering insights that have shaped product strategy and design direction, resulting in enhanced user journeys and sales conversions, for leading technology, consumer, and B2B brands, including Google, Microsoft, Amazon, and Sage Accounting.
Market Research
Leading large-scale international studies to analyze markets, competitors, and growth opportunities for brands, including Mastercard, Google Ads, YouTube Ads, YouTube Shorts, Logitech G, and McKinsey & Company.
Consumer & Player Insights
Conducting in-depth consumer and player research to uncover behaviors, attitudes, and motivations via surveys, psychographic and cohort analysis, longitudinal diary studies, usability, and playtests for Google, Expedia, Alienware, Games Workshop, and Frost Giant Studios.
Portfolio
WORK SAMPLES
CLIENTS
EXPERIENCE
05.2026 - Present
QuadByte Games
Product & Consumer Insights Lead
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Lead consumer, market, and UX research initiatives across the product portfolio, integrating qualitative and quantitative findings to uncover customer needs, market opportunities, and emerging trends.
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Translate research findings and player behavior into actionable product strategy, informing roadmap priorities and development decisions while guiding UX/UI direction to maintain a research-driven product experience.
06.2022 - 05.2026
User Research International
UX Researcher II
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Leading 35+ large-scale, multi-national research studies across consumer, B2B, and enterprise clients including Google, Microsoft, Amazon, and Expedia, informing product design, business strategy, and market growth decisions.
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Partnering with product managers, designers, developers, and recruiting vendors across client organizations to scope, execute, and socialize research, serving as both the primary researcher and strategic advisor on study design.
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Developing and delivering training on AI-assisted research workflows, unmoderated methods, and participant recruitment tooling, positioning the organization ahead of industry shifts in research efficiency.
01.2021 - 05.2022
UX Research Consultant
Userlytics Corporation
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Led 40+ research studies for global clients from fintech, SaaS, and consumer-facing industries to understand markets, analyze user journeys, improve designs, and enhance conversions via moderated and unmoderated studies.
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Collaborated with external cross-functional teams to understand strategic business goals, define study objectives, and manage the research process from end to end.
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Leveraged the internal recruiting platform and remote usability testing tools to efficiently conduct and deliver research insights under accelerated timelines.
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Delivered training presentations on persona development for internal teams and prospective clients.
09.2020 - 01.2021
Full Sail UX Lab
UX Lab Specialist
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Directed 25+ cross-functional research teams on indie and AAA games, leading end-to-end studies that informed product, design, and business decisions. (Shipped titles: World of Tanks, Storm Gate, Raji: An Ancient Epic, Shatterline, Steel Hunters, Rite of Titans)
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Leveraged psychographic cohort methods to uncover player demographics, motivations, and preferences across games and platforms, combining qualitative and quantitative data to inform game design and player experience.
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Conducted usability studies and playtests to balance in-game success with optimal challenge, analyzing how game mechanics, feedback clarity, player communication, and aesthetics shaped the experience across player segments.
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Trained and mentored 30+ UX research interns, improving team efficiency, research quality, and long-term program success.
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Led and piloted research methods to remote environments, expanding capabilities across recruiting, data collection, and participant engagement during the pandemic.
09.2019 - 01.2021
Full Sail UX Lab
UX Researcher
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Leading and managing teams across a multitude of mixed-method qualitative and quantitative research studies.
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Conducting on-site and remote testing for over 10 Triple-A games, as well as various websites, apps, and simulations by facilitating playtests, moderating usability studies, and conducting A/B tests.
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Incorporating data analysis and design recommendations into actionable insights through authoring reports, creating slide decks, and presenting findings to major publishers, developers, and stakeholders.
01.2020 - 09.2020
Full Sail UX Lab
Training and Development Officer
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Directed UX Lab admissions as well as training and onboarding UX Researchers in best practices.
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Developed lesson plans and evaluative assignments for UX research and design related learning modules.
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Adjusted training to increase learning, improve productivity, and produce higher levels of motivation and positivity.
EDUCATION
2019 - 2020
M.S. | Game Design: User Experience
Full Sail University | UX Research Lab
Advanced Achievement Award
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Indicative of the student most likely to succeed, the award recognizes outstanding achievement in effort, dedication, energy, sacrifice, skill, and leadership.
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Internship with the university's UX Research Lab
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Researched and wrote my thesis focusing on the cognitive and social effects of gaming among youth and adolescents across developmental stages.
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Responsible for UI/UX design and user-testing for 5 games and over 10 prototypes.
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Courses: Human Factors and Ergonomics, Methods and the User Experience, Research in Team Dynamics, Game Design, Game Usability and Testing.
2014 - 2018
Florida Atlantic University
Dean's List
B.A. | Multimedia: Interactive Media
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Developed digital media including website designs, character designs, 3D models, animations, short films, and graphics.
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Courses: History and Theory of Computer Arts and Animation, Interactive Media, Multimedia Design, Multimedia Practicum.